Case Study: Peak Season & Getcho Delivery: Taking the Heat Off Store Teams

Those working in retail know peak season as December, Black Friday, and Cyber Monday. For Eataly, it sure is. But specialty retailers might qualify that:

• Halloween is peak, says Abracadabra, one of the top costume retailers
• In grocery, peak might be the week of Thanksgiving or the day before the Super Bowl
• Myers Keswick in New York City has all hands on deck for Easter
• Valentine’s day is a rush for Funny Face Bakery; people love to gift their cookies!
• When the Bears play is as busy as it gets for Clark Street Sports
• Brands like Flaus pop off after founder appearances on Good Morning America
• When the weather man is wrong and it doesn’t snow, PR Running knows to be ready

While the busy season might vary, the objective does not: capture the volume while not being overrun. Getcho helps brands and retailers do just that.

The Challenge

Fail to prepare for the rush and you might fail to capture potential sales while hurting the brand (“the line was so long!”). Chaos breeds employee turnover. It certainly messes with inventory precision.

The Solution

Getcho partners know us as a reliable release valve for busy times. Whether it’s making in-store pickups more regular and controllable, using dynamic price controls to modulate same day delivery, or giving ops more time to prep orders – don’t worry about the UPS cut-off today, Getcho can send a courier tomorrow and still get it there quicker – Getcho will take the heat off.

Abracadabra

Abracadabra is New York City’s top Halloween dealer. Prior to working with Getcho, they enforced a mail cut-off date a few days before October 31st. Because when the post office delivers on November 1st, you can bet the customer will be asking for a refund. They no longer have to sacrifice their eCommerce volume on the 30th and 31st!

They also get insane foot traffic. So they were delighted that Getcho could coordinate batched pick-ups only when they had marked orders as ready. We all know about the BOPIS customers who show up before the order is picked…

Getcho empowers Abracadabra to set dynamic delivery pricing rules. Under strain, it’s more work to pack a delivery, so it makes sense to charge more.

Finally, Abracadabra gets heavy use of our “Send to Getcho” feature. This lets them move a mail order to courier delivery, effectively buying them two more days to pack an order.

Eataly

Eataly’s tidal wave comes during the holiday as customers and companies send bottles and bottles of wine as gifts.

Eataly Vino customers are empowered to schedule their deliveries at their convenience, thereby eliminating returns. That’s one less thing for the store to worry about.

Getcho also helped Eataly batch large holiday food orders, reducing the pickup footprint from dozens to just one. For the more irregular courier deliveries, Getcho allowed Eataly to change the pick-up location to a dedicated counter; Getcho used pick-up photos to make sure drivers grabbed the right thing.

You’re amazing!! Thank you so much for helping me to make Christmas special for my husband!!

— Eataly Vino customer

My delivery was very smooth and it came much earlier than I expected. Just a note that this is an excellent wine. I’ll take time writing a review tonight. Thank you again for the fantastic service.

— Eataly Vino customer

Ninja Transfers

Ninja Transfers is America’s top DTF company. Many of their customers are other businesses who use Ninja DTFs to produce custom apparel which they sell to end-consumers.

Getcho takes the heat off of Ninja Transfers business customers who have busy seasons of their own. The soccer uniform companies can buy themselves an extra few days as the Fall rolls around – maybe your 8 year old will appreciate that their jersey was rushed from business to business before being handed out at practice.

The brand was blown away by the speed of this! They had 600+ garments arrive with no printing and needed to get it to the print shop ASAP to make Christmas. Huge win for them!

— Ninja Transfers

Retailers use Getcho to handle local and same day delivery during their busiest periods, so store and operations teams can stay focused on customers, not logistics.